Journal

Notes on branding and the business of it

Mostly the questions clients ask before they hire anyone, answered for free. Occasionally an argument with the way things are done here.

All entries

Real ranges from $300 to $60,000, what you get at each level, and how to work out which one your business genuinely needs.

The four mistakes that make a bilingual identity read as two brands sharing a signboard.

A short guide to getting better work out of anyone you hire, including us. Most of it is about who gives feedback rather than what goes in the brief.

New entries roughly once a month. One email when something is published, nothing else. You can also follow @aspen.mena.

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